About Us

Keep Truckee Meadows Beautiful (KTMB) is a 501(c)3 nonprofit dedicated to creating a more sustainable and beautiful region through waste reduction, education and active community involvement. KTMB is an affiliate of the national organization Keep America Beautiful. Locally, we have worked for 30 years with businesses, municipalities, community groups and individuals to keep our open spaces, the Truckee River, business corridors, and neighborhoods beautiful and clean for all to enjoy.

WHY We Do What We Do: KTMB works to create a cleaner, more beautiful area to increase the quality of life for all who live in and visit the Truckee Meadows. A clean, litter-free community leads to higher property values, more successful businesses, and an overall safer community.


KTMB organizes hundreds of community beautification projects each year. We coordinate volunteer groups to help plant trees and flowers, clean up graffiti, and beautify parks. KTMB also maintains the Sensory Garden in Idlwild Park. 


KTMB is the voice for a clean and beautiful area by assisting local leaders with major issues like illegal dumping and trash along the river. We unite diverse stakeholders under common goals shared by all.


We hold large-scale cleanup events and recruit over 4,000 volunteers a year to help remove litter from the Truckee River, open spaces, neighborhoods and business corridors.


We educate the public about current issues and solutions, provide recycling resources and inspire children to become community stewards through our standards-aligned school programs.

The History of KTMB

Started by the Biggest Little City Committee, KTMB was founded in 1989 as Western Nevada Clean Communities (WNCC). A clean community was one of the Committee’s major priorities, and they began the Adopt-A-Park program to involve citizens in hands-on volunteer activities to spruce up parks and the Truckee River. Realizing the entire community would benefit from a year-round focus on the issue of cleanliness, the Committee set about developing a new, separate organization affiliated with Keep America Beautiful and that is how WNCC officially became Keep Truckee Meadows Beautiful (KTMB).

Adopt-A-Park (now part of our Adopt-A-Spot program), was joined by Phone Book Recycling in 1991, the kick-off of the Nevada Keep it Clean Campaign in 1992, KTMB’s Christmas Tree Recycling in 1993, and Adopt-A-Spot roadside litter cleanup in 1994. In 1997, KTMB partnered with the City of Reno to develop a Graffiti Hotline, which later evolved into Reno Direct, and the 329-DUMP illegal dumping hotline. A presentation for children developed first by The Trash Lady, Beth Isaef, morphed over the years into the Waste Warriors™education program, and now our standards’aligned 3-unit curriculum, Warriors Youth Education.

KTMB continues its efforts to keep our area beautiful through education, cleanup events and community engagement. For more information on how you can get involved as a volunteer or donate to our community-funded organization, please contact us!


  • “Best Green Nonprofit by Reno News & Review 2010, 2011 & 2012

  • Truckee Meadows Tomorrow Silver Star Award, 1997 & 2007

  • Golden Pinecone Award, 1993 & 2006

  • WIN Winner’s Award

  • Golden Sage Environmental Award

  • Nevada Recreation & Park Society Program Excellence Award

  • 2018 Governor’s Points of Light Awards

  • 2019 Golden Pinecone Sustainability Award for Nonprofit:  Keep Truckee Meadows Beautiful

  • Recognized by the Community Foundation of Western Nevada as being the only nonprofit in Western Nevada to have a 100% Board Giving 11 years in a row.

  • Sparks Chamber of Commerce Service Organization of the Year

  • Certificate of Commendation from Senator Harry Reid

  • Keep America Beautiful‘s President’s Circle Award

  • Community Foundation of Western Nevada recognition for having a 100% Giving Board

  • Executive Director Christi Cakiroglu featured in the Reno Gazette-Journal’s “10 in 2010″ series of people who make a difference throughout the year

  • “Above and Beyond” Award from TMWA in appreciation of our efforts to keep the Truckee River Clean, March 2011, GreatNonprofits Top-Rated Nonprofit

Keep Truckee Meadows Beautiful is proud to have earned the Guidestar Platinum Seal of Transparency.

KTMB is honored to have received this recognition 12 years in a row!