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MEDIA ALERT

IF_Reed

Edward C. Reed High School Eco Warriors jump for joy!

Contact: J Merriman, Communications Manager | jmerriman@ktmb.org I 775.851.5185

Reed High Eco Warriors receive recycling bins through national grant

Keep Truckee Meadows Beautiful helps school achieve goal of recycling campus

RENO, NV (May 17, 2014) —Reed High School will be more beautiful now with the addition of 50 recycling bins awarded through a national recycling bin grant program applied for by Keep Truckee Meadows Beautiful and made possible by Keep America Beautiful (KAB) and The Coca-Cola Foundation.

In its ninth year, the Coca-Cola/KAB Recycling Bin Grant Program is providing nearly 4,500 recycling bins to colleges, universities, nonprofits and local governments across the country, with more than 65 percent of the total designed specifically for permanent, ongoing use in heavily-trafficked public spaces and events.

“Recycling is an issue the Ecowarriors worked on every year since the club started 5 years ago, and this grant will be a huge step forward,” said Leigh Metcalfe, the Ecowarrior Adviser at Reed High School. “The new bins are what we need to raise awareness about recycling at Reed and collect a greater percentage of the plastics and paper currently thrown in the trash in classroom and in common areas. They will be easy for students to recognize and use compared to the current Xerox copy boxes in most classrooms.”

“Being able to make an impact on the way students view recycling to the point in which they want to change their own habits is always a plus,” said Ecowarrior and Reed High School senior Brenda Trujillo. “Then they spread the word to what we hope would one day change the way we recycle as a school.”

coke-bin-for-websiteThe same change in habits and word-of-mouth education is happening all over the country.

“Through this program and our more than 50-year partnership with Keep America Beautiful, we are helping to ensure that communities understand the importance of recycling,” said Lori George Billingsley, vice president, community relations, Coca-Cola North America. “Community recycling not only impacts the environment today, but it helps build sustainable communities for the future.”

“By providing recycling bins to communities, organizations and universities, we can make a difference in increasing recycling in the U.S. and help overcome a main barrier of recycling – convenience,” said Brenda Pulley, senior vice president, recycling, Keep America Beautiful. “We are truly grateful for Coca-Cola’s continued support and commitment to recycling, and the Recycling Bin Grant Program.”

Since 2007, the Coca-Cola/KAB Recycling Bin Grant Program has placed more than 35,000 recycling bins in more than 500 communities across the U.S.  A full list of the spring 2014 Recycling Bin Grant recipients and further information about the grant program is available at http://bingrant.org.

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Keep Truckee Meadows Beautiful is private nonprofit supported by community donations dedicated to creating a cleaner, more beautiful region through education and active community involvement. To find out how you can help, call 851.5185 or visit www.ktmb.org.

 Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a national network of community-based affiliates, we work with millions of volunteers who take action in their communities to transform public spaces into beautiful places. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment. For more information, visit kab.org, follow us on Twitter, like us on Facebook, or view us on YouTube.

Since its inception, The Coca-Cola Foundation has awarded more than $660 million to support global sustainable community initiatives, including water stewardship women’s empowerment and well-being. For more information about The Coca-Cola Foundation, please go to www.thecoca-colacompany.com/citizenship/foundation_coke.html.

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July 30, 2014 - KTMB supports Reed School in receiving 50 recycling bins

MEDIA ALERT Contact: J Merriman, Communications Manager | jmerriman@ktmb.org I 775.851.5185 Reed High Eco Warriors receive recycling bins through national grant Keep Truckee Meadows Beautiful helps school achieve goal of recycling campus RENO, NV (May 17, 2014) —Reed High School will be more beautiful now with the addition of 50 recycling bins awarded through a... Continue reading

July 22, 2014 - UNR Summer of Sustainability

We are so excited to be involved with UNR’s Summer of Sustainability, put on by the Mathewson-IGT Knowledge Center and Office of Undergraduate and Interdisciplinary Research: Academy for the Environment. The summer activities center around Reused + Recycled = Art, an incredible show of recycled art from community artists — including some incredibly talented high... Continue reading

July 17, 2014 - Candidates tour the Truckee

Jaime and Christi led City Council candidates Elisa Cafferata and Naomi Duerr, and Reno Mayoral candidate Ray Pezzonella on a tour of the Truckee River just west of downtown Reno last week. Recently KTMB has been taking City of Reno officials to visit the Truckee River raise their awareness about the need for a long-term... Continue reading

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